Home-Based Consultant (Europe & Central Asia) | UNICEF Careers 2025
Join UNICEF as a Direct Response Television (DRTV) Consultant supporting fundraising across Europe and Central Asia. Home-based position with travel. Apply by 2025
UNICEF — the world’s leading organization for children’s rights — is seeking a Direct Response Television (DRTV) Consultant to support its Europe and Central Asia Regional Office (ECARO) in developing and managing innovative fundraising campaigns.
This home-based consultancy offers an exciting opportunity for a skilled communications or marketing professional to make a global impact while working remotely, with travel as needed.
About UNICEF
Across more than 190 countries and territories, UNICEF works tirelessly to save children’s lives, defend their rights, and help them reach their full potential. From emergencies to long-term development programmes, UNICEF’s mission is clear: for every child, a fair chance.
As part of its Private Sector Fundraising (PSFR) strategy, UNICEF invests in Direct Response Television (DRTV) campaigns to reach new audiences and inspire donor action. This consultancy plays a key role in shaping those efforts across multiple markets.
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About the Role
The DRTV Consultant will work closely with UNICEF’s ECA PSFR Cluster, supporting both existing and emerging fundraising markets in the region. The position involves 50 working days between December 2025 and April 2026, focusing on campaign development, performance analysis, and market assessments.
The role is home-based, with possible travel to project locations.
Key Responsibilities
As the DRTV Consultant, you will:
- Lead the 2025 DRTV campaign test in Greece, implementing media plans and optimizing performance based on real-time results.
- Collaborate closely with media agencies, digital teams, and UNICEF market managers to ensure campaign efficiency and maximum impact.
- Analyze campaign outcomes, identifying key learnings and improvement opportunities for future activities.
- Assess DRTV potential in other ECA markets — including Bosnia and Herzegovina, Cyprus, Estonia, Kazakhstan, Kyrgyzstan, Malta, and Uzbekistan — focusing on media costs and feasibility.
- Develop detailed reports and actionable recommendations that feed into UNICEF’s next phase of fundraising strategy.
Deliverables and Timelines
| Task | Deliverable | Deadline |
|---|---|---|
| Lead and monitor the Greek DRTV test campaign | Campaign fully executed and optimized | By 31 Dec 2025 |
| Submit campaign evaluation and recommendations | Comprehensive report | By 15 Feb 2026 |
| Conduct market assessments (Bosnia, Cyprus, Estonia, Kazakhstan) | Evaluation reports submitted | By 16 Mar 2026 |
| Conduct market assessments (Kyrgyzstan, Malta, Uzbekistan) | Evaluation reports submitted | By 13 Apr 2026 |
Total duration: 50 working days
Who Should Apply
Ideal candidates will bring a strong blend of marketing expertise and project management skills.
Qualifications & Experience:
- Bachelor’s degree in Marketing, Communications, or related field
- At least 5 years of experience developing and managing DRTV campaigns
- In-depth understanding of media buying, planning, and analysis
- Proven ability to manage multi-market projects and collaborate with diverse teams
- Strong analytical, planning, and coordination skills
- Fluency in English (written and spoken)
Experience working with nonprofit or fundraising campaigns will be considered an asset.
Work Environment
The DRTV Consultant will work remotely, collaborating virtually with UNICEF colleagues and media agencies. Occasional international travel may be required.
All travel arrangements will follow UNICEF’s travel policies, and related costs will be reimbursed. Consultants must hold valid travel insurance, UN BSAFE certification, and medical fitness documentation when traveling for official duties.
Why Join UNICEF
Working with UNICEF means becoming part of a global movement dedicated to protecting and empowering every child. Consultants enjoy the flexibility of home-based work while contributing to impactful, results-driven projects that shape the future of children worldwide.
UNICEF values diversity, inclusion, and integrity, and encourages candidates from all backgrounds — including persons with disabilities — to apply.
Application Details
Interested professionals should submit:
- A comprehensive CV
- A cover letter
- Their availability and professional fee (in USD) for 50 working days
Application Deadline: 28 October 2025
Only shortlisted candidates will be contacted for further steps.
Join UNICEF — Be a Champion for Every Child
If you’re a creative and results-oriented professional with a passion for media and social impact, this is your opportunity to support UNICEF’s vital mission through innovative television fundraising.
Together, let’s bring change to children’s lives — one broadcast at a time.
